Marketing idea of the week
Posted by DocumentaryTech on December 27, 2009 · 1 Comment
The filmmakers behind “Know Your Mushrooms,” which has been running on the Sundance Channel this month, comes in DVD and in a “Collector’s Box” at $59.95.
The film is directed by Ron Mann, and was a selection at SXSW 2009.
From the site:
The “special edition” comes loaded with…
• a Mushroom-themed 4 GB reusable USB flash drive (plugs into your computer’s USB port) Portable, re-usable and great for storage!
• Flash drive contains the feature film Know Your Mushrooms, Formatted for Mac and PC. AppleTV and iPod. Quicktime 7 required.
• Dried Alaska Morel mushrooms hand-picked by the film’s star, Larry Evans, the “Indiana Jones of Mushrooms”
• A booklet with an original essay about the film by Canadian film critic, Jennie Punter
• Packaged in a hand-crafted collectable wooden box
I love this! Especially the USB drives. I think this is going to be a way better physical product than the DVD very soon.
Seems like the film is going to have a very niche type of audience, I think. I hope they have built their core community already.