FCP rumors fly; postproduction takes another blow
Weaving two different stories together here, in that rumors are afoot from Pro Video Coalition that Apple is about to make a major announcement about a new Final Cut Pro that will represent a quantum leap.
At the same time, a Wall Street Journal piece lists “Video Postproduction Services” as one of the “Top Ten Dying Industries,” along with record stores, photofinishing services, and formalwear rentals. Postproduction services are tagged with 43 percent negative growth from 2000 to 2010, and forecast for the same in the next five years.
Remember postproduction houses, those nerve centers for local filmmaking, with their unattainably expensive equipment that even renting by the hour would put you into hock? Apple, Avid, Sony and others have made video editing accessible, both in terms of the size of the package and the cost at which it comes.
And, perhaps sadly, all those college students learning to edit video on laptops, who may have set their sights on the postproduction jobs their laptops and FCP have both prepared them for and diminished.
As we discussed with a commenter a few posts back, we wonder if there is a place in the field to take the place of postproduction houses in one crucial area – wisdom. Editing on laptops means we all work in our different rooms; the social and educational nature of the postproduction environment was at a time not unlike what Matthew B. Crawford writes about in his excellent book “Shop Class As Soulcraft,” as it related to so-called “speed shops” for car and motorcycle enthusiasts – the notion of initiates. When the 16-year-old kid who bought the muffler in the front of the shop got to go around back and install with a grizzled mechanic’s gruff supervision, wisdom was passed on.
Saving the community moments of postproduction houses while losing the equipment/software aspect seems a bit stalled. We’ll see if something new emerges on the WSJ’s top ten growth industries.